FI Group
Sales Director
Designed and executed strategic plans to drive business growth and market expansion. Analysed performance, optimised sales processes and supported innovation for sustainable results.
Commercial & operational leadership at Group S.
Key accounts, the public sector and international business.
Commercial & operational leadership
Key accounts · Public sector · International
A strategy comes to life when the right people move in the same direction.
For twenty years, I have developed commercial activities across services, consulting and HR solutions. My work focuses on setting priorities, structuring sales follow-up and supporting teams in their execution.
At Group S, I lead commercial and operational teams across Key Accounts, Public Markets & International. I bring together business development, specialist expertise and service quality.
years in
commercial roles
working languages
FR · NL · EN
areas of
responsibility
Strategic accounts, public organisations and international business: three contexts with distinct development and service needs.
Understanding a group’s needs, coordinating specialist expertise and building lasting relationships. My role combines business development, a multiservice approach and attention to service quality.
Understanding requirements, coordinating tender responses and bringing together the right expertise. I connect business development with public organisations’ expectations for service continuity.
International business is part of my commercial and operational remit at Group S. My background in services and renewable energy, together with three working languages, supports relationships with European counterparts.
Services, consulting, energy, HR solutions.
A common thread: develop, structure, unite.
Head of Sales & Operations — Key Accounts, Public Markets & International
Since December 2025: leading commercial and operational teams across key accounts, public markets and international business. Joined in April 2025 as Sales Manager Large, Public & International.
Key accounts · Public sector · International
Sales Director
Designed and executed strategic plans to drive business growth and market expansion. Analysed performance, optimised sales processes and supported innovation for sustainable results.
Sales Director
Managed national sales activities and profitability through team leadership and performance follow-up. Updated commercial contracts in collaboration with legal advisers.
Commercial Director · Business Manager
Commercial DirectorJan 2017 – Feb 2021Led international sales and profitability, strengthened the value proposition and delivered marketing initiatives.Business ManagerFeb 2016 – Jan 2017Developed B2B business in climatic and environmental testing, diversified into renewable energy and managed sales operations.
Senior Sales
Account development with Belgian SMEs and their European subsidiaries. Training junior sales colleagues.
Sales Consultant
Building foundations in business development and client relationships within the services sector.
Maxime HuijensOne conversation. New perspectives.Business development, team leadership,
strategic accounts or international partnerships: let’s connect.